01 July 2013

Safety Last! Seeing Red

Here's a alternate version of the Safety Last! packaging. It was in the running for quite a while before we pursued the version which was published. I originally went with the red type because it's commonly associated with danger and alarm and it played well with with the movie's title. There was some concern that the type on the clock face didn't go completely around --meaning the gap beneath where Harold Lloyd clutches the minute hand. So it was scrapped in favor of something which more organically filled the space. The red color hung in there for a good, long while and had found it's way into the first draft of the DVD menu designs.

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